ABM (Account Based Marketing)
Account-Based Marketing, also known as Key Account Management, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. According to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach!
“Account-based marketing focuses on a few large and important accounts or those potential accounts that hold the greatest promise of adding to your bottom line,”.
6 Steps we use to effectively Implement Account-Based Marketing for your business:
1: We Define Your Strategic Accounts
3: We Create Personalized Content & Messaging
4: We Decide on the Best Channels for Your Campaigns
5: We Execute Your Account-Based Campaigns
6: We Measure & Share Your Results
Examples of what we do to develop account based marketing programs to persuade decision makers for you:
Events, Direct Mail, Webinars, Email Campaign, Paid Advertising and Web Personalization